From Susan Kubany
I came to WGBH in 1972 to save Roger Fischer’s The Advocates series. I was in love: Alan Dershowitz was the liberal advocate, William Rusher the conservative, and Michael Dukakis, the moderator. The debated topics were important, engaging and the drama, unique. (No liberal bias here. This was television at its finest.) I fought tenaciously for critic previews of upcoming shows to increase the audience.
Station manager Michael Rice mused nonchalantly in a meeting that we needed some good promos. “Get Muhammad Ali, Joe Namath, and Howard Cosell to do promos. You know, like, well, “The PBS Fight of the Week…” No one believed I could do it.