From the Boston Globe: Some listeners are apparently gravitating to WBUR’s new rival because WGBH is offering more local programming, including talk shows. That’s not a bad development.
From the Boston Globe: Thousands of listeners are leaving WBUR and tuning into WGBH-FM 89.7, which last year replaced music programs with news and talk shows very much like WBUR’s.
From the Boston Globe: A series of new TV ads and billboards are part of WBUR’s new marketing campaign aimed at differentiating itself at a time when it faces fierce competition from WGBH-FM.
From the Boston Globe – 4/17/2010
Stations strive to gain distinctions that audiences, sponsors can hear
Both stations, which are independent and design their own programming schedules, also announced recent changes in their lineups. In January, for instance, WGBH launched two local midday shows anchored by the broadcaster’s familiar personalities: “Greater Boston’’ television host Emily Rooney and “Beat the Press’’ TV commentator Callie Crossley.
To continue to grow and retain listeners, WGBH has added five people to its radio division, including former BBC correspondent Phillip Martin as an investigative reporter. The station also recruited former Boston Phoenix media critic Adam Reilly as a producer for its “Greater Boston’’ program.
From the Boston Globe
WGBH said it plans to air more of its popular TV programs on the radio starting Tuesday as part of its effort to reinvent 89.7 FM as Boston’s next full-time news and information radio station – and set it apart from competitors that dominate the market.
WGBH officials said the station will draw from its catalog of TV programs such as “Beat The Press,’’ “Nova,’’ and “The News Hour’’ and adapt them for 89.7 FM. The station also will give WGBH’s “Greater Boston’’ TV host Emily Rooney and “Beat the Press’’ commentator Callie Crossley a midday weekday show to discuss local news. Their untitled show, set to start Jan. 4, will serve as the centerpiece of the new programming lineup that debuts Tuesday.