Money for Nothin’ at the CPB

Written by WGBH Vice President Lance Ozier. Performed 3/21/07 at the “Liroff Liftoff” farewell event by “Henry Becton and The Platform Agnostics”

Video

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Audio

Money for Nothin’ at the CPB

Lyrics

To the tune of Dire Straits’ “Money for Nothing”

Now look at David Liroff, that’s the way you do it!
He’s the guru of DTV.
That ain’t workin’, that’s the way you do it!
Now he’s up and movin’ on to CPB.

Now that ain’t workin, that’s the way you do it!
Lemme tell ya, that guy ain’t dumb!
Maybe get an office with a big wide window,
Or maybe an apartment in Washington.

Yeah, he’s the new Veep for System Development
And the Media Strategies.
He’s leavin’ Boston, but not to worry —
He’ll be our friend at CPB.

Our David Liroff, well, he never gets older.
Yeah, buddy, that’s his own hair.
Trademark suspenders over both his shoulders
And Diet Cokes stashed everywhere.

Yeah, he’s the new Veep for System Development
And the Media Strategies.
He’s got to do some audience research.
He’s gonna give us our DTV.

I shoulda learned to monitor waveforms,
I shoulda learned to work in policy,
Look at that Task Force, they’re meetin’ in Seattle,
Next month they’ll be meetin’ in Hawaii.
And he’s up there . . . What’s that?  You want a contract?
He’ll make it happen quick as 1-2-3.
That ain’t workin, that’s the way you do it!
Get your money for nothing at the CPB.

Yeah, he’s the new Veep for System Development
And the Media Strategies.
He’s got the power and a whole new outlook,
He’ll shake things up in old DC!

Now that ain’t workin, that’s the way you do it!
Just be the guru of DTV!
That ain’t workin, that’s the way you do it
Money for nothin’ at the CPB . . .
Money for nothin’ at the CPB . . .
Get your money for nothin’. . .
At the CPB . . .

David Liroff Moves to CPB

It is with both excitement, and a sense of loss, that we share with you the news that David Liroff has accepted the position of Senior Vice President, System Development and Media Strategy with the Corporation for Public Broadcasting (CPB) and will be leaving WGBH.

David Liroff
David Liroff (second from left) at the 2006 alumni reunion.

During his 28 years with us David has contributed enormously to WGBH, first as Broadcast Manager, then Television Station Manager, Vice President, and Chief Technology Officer.

Among his many accomplishments David has led WGBH’s transition to digital broadcasting and production; facilitated the technical transition to our new headquarters; created the Media Archives and Preservation Center; created and managed the Audience Research department; established our first professionally-staffed audience and member services department; and shepherded the original ‘pledge-free’ campaign.

David has been an exceptional ambassador for WGBH with our many national partners in public television and radio, serving on numerous boards and committees, advising on topics ranging from new technology to legislative policy to funding models. He is nationally acknowledged for his thoughtfulness and expertise and for his work across the public broadcasting system, facilitating successful collaborations on behalf of public broadcasting and WGBH.

Our consolation in David’s departure is that we will continue to have the benefit of his wisdom on a range of strategic issues through his work with CPB.

David will be here through March 16, and will continue to consult with us on the technical aspects of our Brighton building to assure a smooth transition. We will work closely with David’s senior management team in production services and engineering even as we begin a process to recruit a new Chief Technology Officer for WGBH.

We will look forward to gathering soon for a WGBH send-off for David, thanking him for all of his contributions and teamwork. Please join us in wishing David well!