Money for Nothin’ at the CPB

Written by WGBH Vice President Lance Ozier. Performed 3/21/07 at the “Liroff Liftoff” farewell event by “Henry Becton and The Platform Agnostics”

Video

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Audio

Money for Nothin’ at the CPB

Lyrics

To the tune of Dire Straits’ “Money for Nothing”

Now look at David Liroff, that’s the way you do it!
He’s the guru of DTV.
That ain’t workin’, that’s the way you do it!
Now he’s up and movin’ on to CPB.

Now that ain’t workin, that’s the way you do it!
Lemme tell ya, that guy ain’t dumb!
Maybe get an office with a big wide window,
Or maybe an apartment in Washington.

Yeah, he’s the new Veep for System Development
And the Media Strategies.
He’s leavin’ Boston, but not to worry —
He’ll be our friend at CPB.

Our David Liroff, well, he never gets older.
Yeah, buddy, that’s his own hair.
Trademark suspenders over both his shoulders
And Diet Cokes stashed everywhere.

Yeah, he’s the new Veep for System Development
And the Media Strategies.
He’s got to do some audience research.
He’s gonna give us our DTV.

I shoulda learned to monitor waveforms,
I shoulda learned to work in policy,
Look at that Task Force, they’re meetin’ in Seattle,
Next month they’ll be meetin’ in Hawaii.
And he’s up there . . . What’s that?  You want a contract?
He’ll make it happen quick as 1-2-3.
That ain’t workin, that’s the way you do it!
Get your money for nothing at the CPB.

Yeah, he’s the new Veep for System Development
And the Media Strategies.
He’s got the power and a whole new outlook,
He’ll shake things up in old DC!

Now that ain’t workin, that’s the way you do it!
Just be the guru of DTV!
That ain’t workin, that’s the way you do it
Money for nothin’ at the CPB . . .
Money for nothin’ at the CPB . . .
Get your money for nothin’. . .
At the CPB . . .

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